Campaigns

The Eat Like There’s No Tomorrow campaign underscored the link between food choices and climate change—spotlighting how industrial animal agriculture accelerates environmental destruction.

During NYC Climate Week, we made a bold statement by painting the city green with Wild postings, LinkNYC ads, and a Times Square billboard that racked up over one million impressions. Our outreach extended into restaurants with thousands of branded napkins and stickers, while campaign merchandise helped foster a sense of community. Through direct engagement with delegates, we reinforced the pressing need to integrate food systems into climate discussions.

A campaign highlight was the launch of the International Meat Alliance Against Meat—a satirical lobbying group that turned traditional pro-meat rhetoric on its head by acknowledging the immense environmental toll of industrial meat and dairy production. This initiative called on policymakers and industry leaders to adopt policies that support a shift toward plant-based eating and reinforce the truth that we cannot fight climate change without diet change.

With digital ads exceeding reach goals by 482% and an 8% engagement rate across social platforms, Eat Like There’s No Tomorrow inspired a powerful call to action for a more sustainable, plant-powered future.

The Change Food Change Everything campaign showed how a shift to plant-based eating can tackle some of the world’s biggest challenges—climate change, biodiversity loss, food insecurity, and social injustice—by transforming the way we nourish ourselves and the planet.

In the United States, we collaborated with over 70 chefs, including Tabitha Brown and Max La Manna, to demand stricter emissions standards for animal farms through an open letter. Vibrant videos with activists brought plant-based recipes to life; a mini-documentary with U.S. senator Cory Booker amplified our call for change; and bold billboards in Los Angeles and New York City captured mass attention. The campaign inspired more than 2,500 supporters to sign the letter, and our videos surpassed 300,000 views.

In Mexico, we celebrated traditional flavors with plant-based twists and launched a vegan starter guide to make compassionate eating more accessible.

In India, we called on Prime Minister Narendra Modi and other key leaders to promote plant-based transitions through government policies, and we partnered with Priya Vijan to create an Instagram video that exceeded 100,000 views.